Digital Business Management

Bachelor of Arts (B.A.)

Today, our working world is completely networked: Companies are no longer just local players, but work in global structures. There is a co-existence of agile and classic organizations, which brings great challenges. Cloud, AI, 3D printing as well as virtual and augmented reality have already become reality in almost all industries. And the development in these areas will continue. Under the keyword "Smart Factory", processes will be completely automated in the future as a result of digitalization - in production, but also in autonomous driving, for example. These processes are revolutionizing the entire economy and creating innovative jobs. The B.A. Digital Business Management programme prepares you for these challenges and gives you the best opportunities on the job market, because companies need highly trained specialists and managers who can help shape this change.

Study Digital Business Management now at the University of Applied Sciences and Arts (FHM) in Bielefeld, Hanover, Düren or by distance learning - whether full-time or "Top-up" as a shortened, part-time study program with credit for your completed vocational training.


Full-time study

Part-time study


Bielefeld, Hannover, Düren

Bielefeld, Frechen (near Cologne), Online-University, Düren


3 years, incl. 24 weeks practical phase at home or abroad

3 years in the shortened Top-Up study programme with crediting of the training contents*





180 ECTS

180 ECTS

Study start



One time fees

150,00€ (individual admission procedure); 500,00€ (final exam)

150,00€ (individual admission procedure); 500,00€ (final exam)

Information on the programme
B.A. Digital Business Management

* Top-up study

The duration of studies can be shortened to 3 years for the following occupations:

  • Industrial clerks
  • Information technology clerks
  • Office management assistants
  • Wholesale and foreign trade clerks
  • Marketing communications clerks
  • Freight forwarding and logistics services clerks
  • Digital and print media specialists

For all those who want to give their vocational training an upgrade! The FHM top-up study programme is aimed at people who have completed their vocational training and now want to take the next step in their career and further their education. You add an academic qualification on top of your previous training and obtain your degree in the shortest possible time. We have designed a flat-rate recognition of previously completed work for a large number of training qualifications. This means a significant reduction in the duration of your studies, with a corresponding reduction in tuition fees. Formal requirements: You must have obtained the entrance qualification for studies at universities of applied sciences (Advanced technical college entrance qualification), e.g. through the acquisition of the (Technical) A-Levels, master craftsman and technician training or with a state-certified qualification (e.g. as an educator).

Individual recognition of prior learning at module level

Recognition of prior learning from a previously completed training programme or a previous/aborted degree programme offers you the opportunity to have individual modules credited to you. The FHM Student Advisory Service and the departments will be happy to support you in this process and advise you.

For example, the following can be recognised as prior learning (subject to individual assessment):

  • Study achievements from other universities (e.g. students who have changed their course of study)
  • Continuing education programmes (e.g. Chamber of Industry and Commerce diploma, specialist qualification, etc.)
  • Contents of vocational training programmes
  • Professional experience

Full-time studies

A classic full-time degree programme is the norm for most (specialist) high school graduates. A full-time Bachelor's degree in Digital Business Management lasts three years and is divided into trimesters at FHM (three blocks of four months each). This means that in three years of studying Digital Business Management, you will go through a total of nine trimesters. In a normal lecture week, you are at the university from Monday to Friday and usually have lectures from 9.00 am to 5.45 pm. At the end of each term there is an exam period. During your studies of Digital Business Management, you will also complete a six-month practical phase, the so-called "SiP" (Study in Practice). This is an integrated compulsory internship that you complete in a company of your choice at home or abroad. The SiP phase starts after your first year of study and lasts from October to March. During this time, you can apply the theoretical knowledge you gained in your first year of study in practice and get a taste of corporate life. After the internship, you have to write a scientific paper on a topic from your time at the internship company. This counts for 20 percent of your final Bachelor's grade. Once this first hurdle has been cleared, another year of studies at the FHM follows, peppered with practical projects. At the end, the Bachelor's phase awaits you: you write a 50 to 70-page thesis and have to defend it in a so-called colloquium. Once you have successfully passed this final exam, FHM will award you your Bachelor's degree certificate at a festive graduation ball. A great way to complete your studies and celebrate with family and friends!

When are there no lectures?

  • As a full-time FHM student, you have the Easter and Christmas holidays off, as well as the entire month of September.

Trimester ticket for public transport

  • When you start your studies at the FHM, you will receive a trimester ticket for public transport. This allows you to use bus and train services within the specified area of validity. We offer this service in cooperation with the respective “Studentenwerk”.

Student life

  • In addition to lectures and exams, you should also enjoy your studies. Because student life is something special! That's why we organise regular campus events, summer festivals and Christmas parties for you, as well as an annual skiing holiday in which students from all FHM campuses can take part.

The part-time study programme

The part-time study option is a good option for those who would like to gain (further) academic qualifications alongside their job. Studying Digital Business Management part-time means that you work full-time and study at the FHM at the weekend. In this way, you earn an academic Bachelor's degree in Digital Business Management within four years and at the same time you are fully available to your employer during traditional (office) working hours. This study model allows you to balance your career, family and studies!

The FHM has been successfully offering part-time study programmes for working people for years. These combine attendance days, online lectures in a virtual classroom and self-study on the basis of a blended learning concept.

The organisational structure of the programme is as follows*:

  • Lecture times at FHM: Friday 17:00 -20:15 & Saturday 9:00 - 18:00 (one weekend per month, however, guaranteed free)
  • Online lecture from home: Once a week in the evening, 18:00 - 20:15 hrs.
  • Lecture-free periods: during the classic Christmas holidays, during the classic Easter holidays, early September - mid-October.

*As of February 2017, subject to change

Field of activity after study

  • Big Data Manager
  • Digital Business Development
  • Mobile Developer
  • E-Commerce Manager
  • Supply Chain Manager
  • Online projectmanagement
  • Customer experience management
  • E-Learning development
  • Innovation management
  • Digital entrepreneur
  • Content marketing manager

Study content

General business competence

  • Business Administration
  • Economics
  • Marketing & Sales
  • Basics of accounting
  • Human Resource Management & Labour Law
  • Business Mathematics & Statistics

Personal & social Competence

  • Business English I
  • Business English II
  • Self-management & self-marketing
  • General Studies

Digital Business Competence

  • Fundamentals of Business Informatics and Systems Development
  • Databases and Data Analysis
  • Business and IT Law
  • IT Service & Security Management
  • Big Data Management
  • Digital Communication and Marketing
  • Digital value creation processes
  • Virtual collaboration and team management
  • Innovation and Change Management
  • Digital Project Management & Entrepreneurship
  • Digital Innovation Lab
  • Project work "Digital Business”

Activity & Action Competence

  • Study in Practice (SiP)
  • Scientific Work I: Introduction to Scientific Work
  • Scientific Work II: Empirical Research Methods
  • Business Plan Development & Digital Business Models


The Bachelor of Arts (B.A.) Digital Business Management programme is aimed at prospective students who are interested in economic interrelationships and questions of business management and who want to take on management tasks in medium-sized businesses or become self-employed with an internationally recognised university degree. Both (specialist) high school graduates who have no prior subject-specific knowledge and applicants who have already gained initial professional experience are addressed.


The University of Applied Sciences (FHM) is a state-recognised, private university of applied sciences. Students must therefore meet at least the same formal entry requirements that would be necessary for taking up a comparable course of study at a public university. The formal requirement for admission to a Bachelor's degree programme in Digital Business Management at FHM is a university entrance qualification or a higher education entrance qualification. Professional practitioners with corresponding vocational qualifications can also take up a degree programme. Possible access routes to the degree programme:

  • Proof of higher education entrance qualification
  • Higher education entrance qualification
  • Advanced technical college entrance qualification
  • Master craftsman
  • Candidate for master craftsman with FH entrance qualification
  • Business economist in the skilled trades
  • Business economist (IHK)
  • Graduates of two-year technical college courses
  • Specialised managers and business administrators
  • State-certified business economist (m/f)

The Bachelor's programme in Digital Business Management at FHM is not subject to a numerus clausus (NC). Instead, the most suitable applicants are selected through the university's own admission procedure. As with the personnel selection of modern business enterprises, FHM has developed an elaborate procedure for this.

Application for your studies at the FHM
personally and contact-free!

Are you interested in studying at the FHM and would like to apply for a place? You will find the best conditions here, even in Corona times. The application process is completely digitalised. Until further notice, preliminary interviews and admission procedures will take place in the digital space, via WhatsApp or classically by telephone. In addition, our student counselling service will support you in word and deed with all your questions throughout the entire process - personally and yet contact-free.

And we are also well equipped for the time after your successful application: Courses in the digital space, trained lecturers and all our support for your studies at home are a matter of course for us, especially during the COVID19 pandemic.

At FHM, we have been dealing with the topic of online teaching for more than 15 years, with the corresponding didactic measures and the technology behind it. You can rely on the fact that we know what we are doing and offer you the best conditions - whether online, hybrid or face-to-face.

Please use our online application form below for your application. Upload your certificates and documents electronically and we will contact you with your personal invitation to the FHM admission procedure. See you soon!

How do I apply?

  • Please complete our online application form below. To check your application, we need the following documents as a first step:
  • Curriculum vitae, proof of higher education entrance qualification (e.g. certificate of higher education entrance qualification, proof of professional experience) and, if applicable, certificates of education and training for top-up degree programmes.
  • If all formal requirements are met, you will be invited to the next possible admission procedure.
  • You will then receive a decision on your admission to the programme within 15 working days.
  • Once you have been admitted to the programme, you will be sent the enrolment documents and the study contract.
  • You can only apply for one degree programme or location. The chances of admission are the same at all locations. If you are unsure about your choice of location/programme, our study advisors will be happy to help you.

When can I apply?

There are no application deadlines at FHM. You can apply all year round. However, you should send your application by 31 August if possible in order to secure your place at the university in the same year (from October). Pupils can also apply before they have received their school-leaving certificates. However, in order to receive an invitation to the admissions procedure, it must be evident that you will achieve the degree you are aiming for. Of course, enrolment will only take place after you have submitted your certified school-leaving certificates.

How does the admission procedure work?

After submitting the electronic application documents, an application committee decides on the invitation to an admission procedure lasting several hours. You will receive this invitation by e-mail, not by post. Please regularly check your inbox and, if necessary, the spam folder of your mail account.

My name is Tim Brüggemann and I have been working in the field of career guidance research for many years. If you are interested in studying at FHM or would like to enrol, all study programmes at FHM are NC-free in principle, but you complete an admission procedure. This applies to all degree programmes and is not harassment, but rather a way of getting to know each other.

At state universities, between 25 and 30 percent of first-year students drop out because they are not up to the requirements or because they had something else in mind for their degree programme. To prevent this and so that you know what you're getting into and what to expect, we offer you an admission procedure. And our success proves us right! Dropouts are extremely rare with us.

How does the admission process work?

You come to one of our locations or complete the AV online. Depending on which degree programme you are interested in, the components of the admission procedure may differ.

Since we are a competence-oriented university and want to work together with you on your key competences, all prospective students complete a competence test on the PC and also a team and group task. For example, an English test and other subject-specific tasks are completed depending on the degree programme. The personal selection interview between you and a university lecturer from the respective department is obligatory and very important for both sides. This allows both sides to get to know each other better, to talk about the motives behind your choice of study and about the requirements of the degree programme.

As you can see, you and we should take a few hours for such an admissions process - but they are well invested. You get to know FHM and the requirements of your degree programme and we get to know you and your potential.

This is how your studies at FHM start personally and at eye level.

What are my chances of getting a place?

The degree programmes at FHM are not subject to a numerus clausus (NC). Instead, the most suitable applicants are selected through the university's own admission procedure. As with the personnel selection of modern business enterprises, FHM has developed an elaborate procedure for this.

The B.A. Digital Business Management programme prepares you as a junior executive for precisely these challenges of the future: study today how you can expand and shape the business world of today in a future-oriented way. Learn in a scientifically sound way how Facebook, Google, Amazon and Apple are developing, how we can listen to music or watch films, which business models will remain and what changes this means for global players, medium-sized businesses or innovative small businesses. Shape the "Digital Tomorrow" and the "Internet of Things" with the Digital Business Management degree programme.

As a future specialist or manager, you will be able to recognise the potential of digital technologies, develop and implement small applications and realign the future of companies with digital business strategies. Become a "digitalisation consultant" - the digital economy can create a quarter of a million additional jobs by 2030. Experts believe that in the field of "digital business", income in Germany will also be significantly higher as a result of the digital revolution. As a graduate of the Bachelor's programme in Digital Business Management, you will be one of the movers and shakers of the "digital world" and, with your knowledge, one of the thought leaders in business and society.



An interview with the head of the academic programme Prof. Dr. Werning

Employees of the future must adapt to technological progress and use new technologies responsibly.

Every single life, the entire society is networked: Modern communication technologies through and via the internet give the megatrend of digitalisation an unimaginable power. No megatrend can change, undo and recreate more. No megatrend triggers more disruption. Through its influence, new forms of community, collaboration, business and work are emerging. Industry 4.0, Fintech, Big Data, but also privacy on the web - digitalisation is fundamentally influencing society.

How is the economy reacting to digitalisation?

Prof. Dr. Werning: "The buzzwords Industry 4.0, digital transformation or even disruption describe developments that involve new ways of working, new technologies and a complete change in organisational structures. The networking of cyber-physical systems that autonomously control processes along the entire value chain and between companies, suppliers and customers is just as much a part of this as the emergence of virtual companies and thus completely new business ideas, as exemplified by UBER and AirBnB."

What does that mean in concrete terms?

Prof. Dr. Werning: "The digitalised world makes it possible to work from any location and at any time. This offers employees more flexibility in the future, but also makes it more difficult to distinguish between work and leisure time. The complexity of tasks will give rise to new forms of collaboration. So-called clickworkers will be "bought in" for individual tasks. The workforce will thus become more changeable and diverse. It will be the task of managers to form networks and to distribute tasks in a targeted manner and to monitor and control them virtually. Digitalisation consequently brings with it a flood of data that is exchanged constantly and in real time. Dealing with BIG DATA and the analysis of huge amounts of data will thus become a decisive competitive factor for companies."

What consequences does this have for professionals and managers?

Prof. Dr. Werning: "In the future, managers will have to deal more with the potential of digitalisation in companies. Especially in small and medium-sized enterprises, there is currently still a lot of catching up to do. Employees of the future must adapt to technological progress and use new technologies responsibly, i.e. exploit their potential without overlooking the dangers. Especially complex work that cannot be performed by simple algorithms will be done by people in the future. Continuous further qualification, also informally, is a prerequisite for keeping pace with developments. This will not only become apparent in our working lives, but also in our private lives."

Can you give us some examples?

Prof. Dr. Werning: "Smart homes with voice assistants, such as Google Home or Amazon's Alexa: Here, the heating system, the lighting or the door locking system can be controlled with direct instructions. The same applies to intelligent household appliances, such as the refrigerator or the washing machine. They order new goods independently as soon as it becomes necessary. Individualisation of mass-produced goods, such as shoes, or the self-printed car or house using 3D printing are just a few examples of how the business world but also private life could change in the future. Students in particular should approach these developments with curiosity, but also critical reflection, and realise that lifelong learning is not just a buzzword in this progress, but an essential necessity. At the FHM, we are already qualifying experts to meet those future tasks with the B.A. Digital Business Management. Other degree programmes that deal with digitalisation are currently being developed in the departments."

Our graduates report: Voices on the study

Sebastian Laag | Alumnus | arvato SCM Solutions

"At Arvato, we take on the entire process of the value chain for companies in the area of e-commerce and, of course, only cover a partial area of digitalisation. This means, for example, that we advise customers on how best to set up their online shop, help with logistical issues and also offer the entire customer service. There is no doubt that e-commerce is a large market with huge potential, and we are a long-term partner for companies. In this assessment, it does not matter from which area or sector of the economy our customers come. Of course, digitalisation is fundamentally technology-driven and based on innovative developments. In this respect, a certain understanding of technology and the desire to understand this development are great advantages. On the other hand, it is important to understand all processes of a value chain and to be able to think them through in business terms. This is the only way to create further progress and design new strategies. In my view, a digital business manager must be able to mediate and work at the interface between technology, development as well as programming and economic goals. Digitalisation always requires new hybrid ways of thinking. The dynamics and required flexibility are impressive in this field. Anyone who masters this will be able to work in an absolute future market."

Andreas Tost | Alumnus | Miele Werk Bielefeld

"Digitalisation is further developing companies' processes and existing business models. Miele, with its production of domestic appliances, is also faced with the challenge of taking into account both technological advances and the market-related needs of customers. When developing new appliance series, digitalisation in production is fundamentally taken into account in the form of smart production and manufacturing systems. This focus poses challenges. This is because these smart production and manufacturing systems generate data and output it for production control and maintenance, but also for controlling. The data structures, which are not consistently coordinated, create a complex data world. The consolidation of this data requires employees who can structure, evaluate and interpret this information and incorporate it into downstream processes. Big data" is thus becoming a central task for the company and for controlling in particular. Miele is aware of the challenges that the future will bring. Therefore, the company relies on digital know-how of future and already active employees. Especially well-trained employees who can evaluate and interpret data are the most important partners in the company. "

Marc Vathauer | Alumnus | MSF Vathauer Antriebstechnik

"It is important to digitally map the company's internal processes and make the products "smarter" externally. The success model of digitised companies is to demonstrate a high level of empathetic competence towards the customer. If we do not understand our customers' processes and cannot prepare the relevant information for innovations, we will no longer be attractive in the future. This concerns both our new developments and the qualification of current and future employees. One problem in this process is that existing IT security and safety regulations do not unconditionally allow the connection between industry and IT. A company that deals with drive technology, for example, must also deal with IT systems in order to have the necessary know-how for a smooth fusion. Therefore, well-trained generalists are needed who have a profound understanding of economic-technical contexts and can transfer this to the digital environment. Future employees must not only know the specific subject area of their studies, they must be able to think outside the box and interpret the significance of future, technical-economic, digital processes for the customer."


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Studienbezogene Angaben

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Persönliche Angaben

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