Sebastian Laag | Alumnus | arvato SCM Solutions
"At Arvato, we take on the entire process of the value chain for companies in the area of e-commerce and, of course, only cover a partial area of digitalisation. This means, for example, that we advise customers on how best to set up their online shop, help with logistical issues and also offer the entire customer service. There is no doubt that e-commerce is a large market with huge potential, and we are a long-term partner for companies. In this assessment, it does not matter from which area or sector of the economy our customers come. Of course, digitalisation is fundamentally technology-driven and based on innovative developments. In this respect, a certain understanding of technology and the desire to understand this development are great advantages. On the other hand, it is important to understand all processes of a value chain and to be able to think them through in business terms. This is the only way to create further progress and design new strategies. In my view, a digital business manager must be able to mediate and work at the interface between technology, development as well as programming and economic goals. Digitalisation always requires new hybrid ways of thinking. The dynamics and required flexibility are impressive in this field. Anyone who masters this will be able to work in an absolute future market."