Shuliang Li, Jim Zheng Li, Hong He, Philippa Ward and Barry J. Davies, WebDigital (2011): a Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies. Expert Systems with Applications, 38(8), 10606-10613.
Anita-Lifen Zhao, Nicole Koenig-Lewis, Stuart Hanmer-Lloyd and Philippa Ward (2010): Adoption of internet banking services in China: is it all about trust? The International Journal of Bank Marketing, 28(1), 7-26.
Anita-Lifen Zhao, Stuart Hanmer-Lloyd, Philippa Ward and Mark Goode (2008): Perceived risk and Chinese consumers' internet banking services adoption. International Journal of Bank Marketing, 26(7), 505-525.
Sue V. Halliday, Barry J. Davies, Philippa Ward and Ming Lim (2008): A dramaturgical analysis of the service encounter in higher education. Journal of Marketing Management, 1(2), 47-68.
Philippa Ward, Barry J. Davies and Dion and Kooiman (2007): Olfaction and The Retail Environment: Examining the Influence of Ambient Scent.Service Business. An International Journal, 1(4), 295-316.
Barry J. Davies and Philippa Ward (2005): Exploring The Connections Between Visual Merchandising And Retail Branding. International Journal of Retail and Distribution Management, 33(6/7), 505-513.
Dion Kooiman and Barry J. Davies and Philippa Ward (2004): “I like the smell of that [shop]: I like the way it serves me…”Journal of Business and Management, 9(3), 289-302.
Shona Kerfoot, Barry J. Davies and Philippa Ward (2003): Visual merchandising and the creation of discernible retail brands. International Journal of Retail and Distribution Management, 31(2), 143-152.
Mark Cleveland, Barry J. Babin, Michel Laroche, Philippa Ward and J Bergeron (2003): Information search patterns for gift purchases: a cross-national examination of gender differences. Journal of Consumer Behaviour: An International Review, 3(1), 20-47.
Barry J. Davies, Dion Kooiman and Philippa Ward (2003): The sweet smell of success: olfaction in retailing. Journal of Marketing Management, 19(4-6), 611-627.
Mark Cleveland, Barry J. Babin, Michel Laroche and Philippa Ward (2003): Christmas gift search behaviors: a three country comparison. Journal of International Consumer Marketing, 15(4), 7-38.
Barry Davies and Philippa Ward (2002): Managing Retail Consumption, London: John Wiley & Sons. ISBN 0-471-48912-3
Cathy Parker and Philippa Ward (2000): An analysis of role adoptions and scripts during customer-to-customer encounters. European Journal of Marketing, 34(3/4), 341-358.
Barry J. Davies and Philippa Ward (2000): Space Allocation in UK Grocery Retailing. British Food Journal, 102(5/6), 406-419.
Philippa Ward, Barry J. Davies and Helen Wright (2000): Diffusion of interactive technology at the customer interface. International Journal of Technology Management, 17(1/2), 84-108.
Philippa Ward, Hanne Gardner and Helen Wright Book (2000): Being smart: developing customer loyalty. Contemporary Cases in Retail Operations Management, (Ed. The Retail Education Group), Basingstoke: Macmillan Press.
Philippa Ward, Barry J. Davies and Helen Wright (1999): The diffusion of interactive technology at the customer interface, International Journal of Technology Management, 17(1/2), 84-108.
Ruth A. Schmidt, Fiona Sturrock, Philippa Ward and Gaynor Lea-Greenwood (1999): Deshopping – the art of illicit consumption. International Journal of Retail and Distribution Management, 27(8/9), 290-301.
Philippa Ward and Fiona Sturrock (1998): “She knows what she wants…” – towards a female consumption risk-reducing strategy framework, Marketing Intelligence and Planning, 16(5), 327-336.