Prof. Dr. Hamid Doost Mohammadian speaks at International Joint Webinar: Internet of Business (IoB) and Digital Culture as Solutions for the World Beyond Covid-19 Pandemic

On July 13, 2020 | 11:30 – 14:00 (GMT+2), FHM expert, Prof. Dr. Dr. h.c. Hamid Doost Mohammadian has held a speech entitled: “Internet of Business (IoB) and Digital Culture as Solutions for the World Beyond Covid-19 Pandemic”

German University of Applied Sciences (FHM) and University of Mazandaran (UMZ) have been stablished an international joint webinar concerning the digital solutions for the world beyond Covid-19 pandemic by a new concept: Internet of Business (IoB).

Prof. Doost as, scientific director of the Erasmus Plus EU project "Internet of Energy / Education and Qualification" at the German FHM University of Applied Sciences, was recently invited and appointed as CONFERENCE CHAIR PERSON and also the first KEYNOTE SPEAKER at the International Research Conference on Education, Technology, Management and Interdisciplinary Studies 2020 (Virtual) which took place on 29-30 June, 2020 in London, UK and also he was invited as first KEYNOTE SPEAKER of the Applied Research Conference on Business Economics and Society in Covid/Post Covid 19 Era 2020 (Virtual) on 28-29 August 2020, London, UK!

On July 13, 2020 his speech’s topics was:

·         Introduction

·         Contagion, Outbreak and the Sustainability Impacts

·         Introduction to the 5th Wave / Tomorrow Age and i-Sustainability Plus Theories

·         Internet of Business (IoB) / Digital Culture

·         Contagion and Outbreak Theories 

·         The World Beyond Covid-19 Pandemic

·         Today’s Challenges and Tomorrow’s Crisis / Shock

·         Business During the Pandemic / German and European Know-How, Do-How

In this joint webinar as an expert in the field of Internet of Things (IoT), Internet of Business (IoB) and Internet of Energy (IoE), Prof. Doost Mohammadian has introduced his new theories and models as below: 

1.       The 5th wave/tomorrow age theory

2.       i-Sustainability Plus theory

3.       7PS model

4.       3D Socio-Eco-Environment SMEs model

5.       Hybrid SMEs model

In his speech, Prof. Doost explained that technology development has led to new opportunities for business improvement. Internet of Things (IoT) is a new technique used in Industry 4.0 (I4.0) that enable businesses to better manage resources and provide them with the flexibility to respond to business conditions. The digital transformation driven by 4.0 technologies is having a disruptive impact on many business sectors. These innovations allow us to respond to both the growing business demand and the maintenance cost of businesses and a reduction in downtime. The application of IoT technologies to vast types of devices has led to electrical networks being monitored and controllable in a capillary way. Big data techniques and predictive models allow smart business management, from a national scale up to global, facilitating the spread of different business systems. New intermediaries and new business models appear in the market. The world economy has changed from a business economy to a data and business economy, leading to the concept of the “Internet of Business”. The aim of this Special Issue is to report on new scenarios, technologies, and applications related to the concept of the Internet of Business (IoB) and discuss challenges and risks on future of business revolution. Examples of this work include the description of new business models and new operating methodologies related to all business sectors, the impact of the digital transformation on the players of these business sectors, new policies and strategies for the monitoring and control of these business activities, and new models of data monetization in business. The Special Issue also aims to cover the impact of 4.0 technologies on business, including the large-scale deployment of IoT, the employment of big data and machine learning for business forecasting, the use of cloud platforms for the control of smart business, the new cyber-risks for the business sector and the future of business.

He said how Internet of Business can be a solution for ‘’The World After Corona’’. According to the Matthias Horx as a researcher for future studies in Germany, and his colleagues at the ‘’Institute for Future Research’’ have recently published a book entitled ‘’The World After Corona’’, which has been widely reported in the German medias. Referring to the crisis caused by the outbreak of the disease, he writes: "These days I'm often asked, 'When will Corona's era end and we'll be back to normal?

I say: never. There are some historical periods that change the course of the future. We call these periods a "deep crisis" We are now in this position and the result of his team research

(1)    The world will change: The contagion of Covid-19 made us realize how much we don't understand. / Families, neighbors, and friends became closer

(2)    Behaviors will change: Digital culture technology has taken its place in practice. / Most co-workers, who previously avoided remote video conferencing and preferred mission flights, now realize that it's a more practical and constructive approach. / Education stakeholders (professors, students, and executives) have learned a lot about Internet education, and working in online form (Home-office)

(3)    Humanity will return: The medical staff helps, but along with advanced medical techniques, our social behavior is also crucial. / After the outbreak, we look back and remember how much humanity was really before contagion.

(4)    The economy after the contagion crisis: Humans will also look at the economy to see how far the economy has been weakened, without dying. / Although we have experienced infrastructure damage and stock markets have fallen by 50 percent and many companies have gone bankrupt, we have never reached zero, the notion of economics is a living being that can sleep and even dream but continue to live.

(5)    The main losers of the contagion of the Covid-19: Those who want to incite people against each other are not playing a role in future issues

He has shown the result of a research concerning the most likely challenges, risks and crises in next year as below:

The 31 risks have been grouped into five major categories:

(1)    Economic: 10 risks

(2)    Societal: 9 risks

(3)    Geopolitical: 6 risks

(4)    Technological: 4 risks

(5)    Environmental: 2 risks

At the end he forecasted the next huge crises until 2030 as below:

1.       Today, Contagion of the Covid-19 challenge

2.       Tomorrow, Recession Crises

3.       Tomorrow, Climate Change Crises

4.       Tomorrow, Biodiversity Collapse Crises


At the end he has invited the academic network and participants to submit a paper to the following journals for his special issues: