Digital Business Management

Bachelor of Arts (B.A.)

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Self-driving vehicles, thinking machines, intelligent warehouses or a web-based administration of buildings via smart phone - in the coming years our world will be fundamentally changed. The digitalization will revolutionise the entire economy revolutionize and innovative jobs will be created. Everything can be googled, business appointments can be skyped, photos or videos can be facebooked and instagramed. Regardless of where and when: Thanks to smart phones the digital world is a copy of the reality - and the economy must adapt to the changed conditions. Enterprises need highly-trained specialists and managers who are at home in the digital world and who can participate in this change. The course of studies B.A. Digital Business Management trains you for this challenge.

The course Digital Business Management prepares you as an up-coming executive for the challenges of the future: Study already today how you can expand the business world of tomorrow and form it in a future-oriented way. Find out in a scientific manner how Facebook, Google, Amazon and Apple continue to develop, how we hear music or how we see films. Also which types of companies will remain and which changes are significant for global player, for the medium-sized enterprise or for innovative small companies. With your Digital Business Management course of studies you can be part of the “Digital Tomorrow” and the “Internet of Things”.
As a future specialist or executive, you can recognize the potentials of digital technologies can develop and deploy small applications as well as plot the future of your company with digital business strategies. By completing this course, you can become a “digitalization consultant” - the digital economy can create a quarter of a million additional jobs up to the year 2030. Experts assume that in the field of “Digital Business”, also the incomes will be clearly higher in Germany in the course of the digital revolution. As a graduate of the Bachelor course of studies “Digital Business Management” you will belong to the makers of the “digital world” and with your knowledge to the innovators in business and society.

Degree: Bachelor of Arts (B.A.)
Credit Points: 180
location: Düren/Germany
length of course: 3 years
tuition fees: 24.950 Euro (3 installments: 1st year: 10.600 EUR, 2nd year: 6.950 EUR, 3rd year: 7.400 EUR)
start: February (application deadline: November 1st.)
October (application deadline: July 1st.)
Course language: English/German (first two years: English; last two years: German)
Academic requirements: Entrance requirements higher school education and English Language B2
Selection process:   It will take place in India or via Skype

Academic Director

For organisational and application inquieries

Tobias Zrowotke

Tobias Zrowotke, M.A.

Leiter International Office
Fon: +49 30 259236324

The program has the following contents

General business competence
Business Administration
Marketing & Sales
Fundamentals of Accounting
Human resource management & labor law
Business Mathematics & Statistics

Personal & Social Competencies
Business English I
Business English II
Self-Management & Self-Marketing
General Studies

Digital Business Competencies
Fundamentals of Business Informatics and Systems Development
Databases and Data Analysis
Business and IT Law
IT Service & Security Management
Big Data Management
Digital Communication and Marketing
Digital value creation processes
Virtual collaboration and team management
Innovation and Change Management
Digital Project Management & Entrepreneurship
Digital Innovation Lab
Project work "Digital Business

Activity & Action Competencies
Study in Practice (SiP)
Scientific work I: Introduction to scientific work
Scientific work II: Empirical research methods
Business Plan Development & Digital Business Models

How to apply


For a university entrance you Need:

  • a) School Leaving Certificate (following successful completion of 12 years at a Secondary School) so far as it can be proven that the final grade is not less than 50% of the maximum grade or
  • b) School Leaving Certificate (following successful completion of 12 years at a Secondary School) in association with the proof of having passed both parts (Main and Advanced) of the entrance examination “Joint Entrance Examination” of the Indian Institutes of Technology.

Good English language skills that correspond to Level B of the CEFR (Common European Framework of Reference for Languages) or proof of English language to Bachelor Degree standard are required for the course. This language proficiency can be demonstrated with the following certificates:

  • ALTE level: Level 3
  • IELTS exam: minimum score of 5 - 6
  • TOEIC: score of 541 - 700
  • TOEFL iBT: minimum score 87
  • UNIcert: minimum UNIcert II

German language skills are not required for the Digital Business Management Bachelor’s program. However, a visa and residence permit is necessary to study in Germany.

Application Process

You may commence the Bachelor’s Program in the winter semester (beginning early October) or the spring semester (beginning early February). The application deadlines for each respective semester are as follows:

  • Winter term: 1st July
  • Spring: 1st November

Application documents
In order to consider your application for our Bachelor’s course, we need the following documents:

  • Application form
  • CV
  • Copy of entrance requirement
  • Copy of transcript of records/ mark sheets
  • Copy of passport
  • B2 English language certificate (IELTS min 5.0; TOEFL min. 87 pts.) language university entrance requirement

Apply now