Wenn wir über das Wort „Strategie“ sprechen, dann häufig in Anlehnung an seine griechische Herkunft „strategia“, welche so viel bedeutet, wie Feldherrentum. Das Wort Strategie wurde tatsächlich zunächst ausschließlich im militärischen Umfeld verwendet, bevor es nach dem Zweiten Weltkrieg auch in den Sprachgebrauch im wirtschaftlichen und unternehmerischen Kontext überging.
FHM-Hochschullehrer Dr. Hamid Doost Mohammadian befasst sich in seiner Veröffentlichung „Principles of Strategic Planning“ mit der Historie, dem Konzept und den unterschiedlichen Strategiemustern, die in der heutigen Wirtschaft Anwendung finden. Es werden Ziele, interne und externe Elemente sowie die gängigen Strategietypen herausgestellt und in Case Studies veranschaulicht.
- Autor: Dr. Hamid Doost Mohammadian
- ISBN: 978-3-937149-64-6
- Verlag: FHM-Verlag, nur als Download und in englischer Sprache erhältlich
Strategy is a high level plan to achieve one or more goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including "tactics", siege craft, logistics etc., the term came into use in the 6th century C.E. in East Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.
In military theory, strategy is "the utilization during both peace and war, of all the nation's forces, through large scale, long-range planning and development, to ensure security and victory".
In game theory, a strategy refers to the rules that a player uses to choose between the available actionable options. Every player in a non-trivial game has a set of possible strategies to use when choosing what moves to make.
Strategic planning is recognized to be vital to the effective Management of all organizations. Normally, it is applied to the highest level and progressively applied throughout all levels of the best run organizations. This overview introduces some of the broad concepts underlying Strategic Planning to outline the important foundation on which Strategy Re-engineering is based. Strategic planning is very much a management activity, carried out at all levels of the organization. As an organization moves more into using computers as an integral part of its operations, its data processing hardware and software resources need to be closely aligned to its corporate plan. This has been difficult to achieve and is recognized as the greatest concern of management in organizations today.
Strategic planning has its drawbacks, however. It takes up enormous amounts of senior management time. It requires not just the involvement but the commitment of those managers. It requires exhaustive analysis to identify gaps and opportunities, strengths and weaknesses. And most importantly it must remain flexible enough to be changed quickly as market forces change to enable management to be proactive in their chosen markets.
Extensive research has shown that information is the key to a successful strategic plan. Information is the core element around which all aspects of the strategic plan revolve. And a vital component of the strategic plan and its information requirements is the identification of that information needed to ascertain whether or not the strategic plan is working - the strategic planning feedback.
In this book we have following chapters:
- Understanding Planning and strategic Planning: Concept, history and purposes
- Strategic Management: Pattern, formulation, implementation and evaluation
- Mission, Vision and Value: Mission and vision statement, goals, objectives, policies and value statement
- External & Internal Elements: EFE & IFE Matrix and external and internal forces
- Classical Types of strategic Planning (Examples): Integration, intensive, diversification and defensive strategies
- Other Types of strategic Planning: Combination, competitive, generic, innovation and branding strategies
- Military Strategies and Tactics: The historical and theoretical development of strategy and tactics
- Applications of strategic Planning: Case studies